We Create Things Worth Talking About

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Feel free to browse some of our favorite creations—you might just spark your next big idea. Interested in working together? We're open to just about any type of project.

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Work Pieces

We've curated a selection of websites, themes, and plugins we've built over the years. (Heads up: most of our older themes are no longer available on ThemeForest*.)

By the way, Industrial Themes' founder, Brian McCulloh, has a whole lot more going on. When you're done here, check out his personal portfolio →

AMBCrypto.com

AMBCrypto.com
Cryptocurrency news site with over 10 million monthly views.
The Challenge
Transform a Figma design file into a custom WordPress theme and install it on an existing site.
The Result
A very happy client and a full year of iterative improvements—ultimately shaping one of the top three crypto portals today.
Visit Site

CapitalAndMain.com

capitalandmain.com
An award-winning nonprofit publication reporting on economic and social issues from California.
The Challenge
Build a video section within the existing website, inspired by the New York Times.
The Result
An immersive video portal with automated grids based on custom video category taxonomies.
The Nuance
We had to integrate the new video features seamlessly into the current site and taxonomies—a challenge that required minimal content disruption.
Visit Site

AnimationMagazine.net

animationmagazine.net
The leading source for news on the business, technology, VFX, and art of animation.
The Challenge
Take an Illustrator design file, build a custom WordPress theme, and roll it out on an established, high-traffic site.
The Result
A comprehensive refresh, featuring subtle layout and UI enhancements—all launched without any downtime.
Visit Site

TickerNews.co

tickernews.co
A global television network targeting the next generation of investors and leaders.
The Challenge
Convert an article-centric WordPress theme into a Netflix-style streaming layout.
The Result
A complete overhaul that gave the site a true streaming video feel—with zero downtime and minimal content tweaks.
Visit Site

Engine Theme

Engine Theme
A news/magazine theme published in December 2014.
The Challenge
Stand out in a crowded ThemeForest marketplace with a news/tech/gadget theme that truly resonates.
The Result
1,461 total sales. Not our highest-selling theme, but undoubtedly our most versatile and feature-packed.
View Screenshots

Techwise Theme

Techwise Theme
A gadget comparison theme published in April 2015.
The Challenge
Build an elegant WordPress theme loaded with features—minisites, reviews, and comparisons included.
The Result
Our final theme release, with 517 total sales. With more marketing, it might have been a runaway hit.
View Screenshots

Steam Theme

Steam Theme
A Verge-inspired theme published in October 2013.
The Challenge
Design a bold WordPress theme that delivers momentum, authority, and interactivity.
The Result
Launched right in the middle of the flat design trend, and we still think it looks great years later!
View Screenshots

Made Theme

Made Theme
A pre-"flat design" theme released in June 2012.
The Challenge
Create a “minisite” concept leveraging WordPress's custom post types to handle multiple subsections.
The Result
Our highest-selling theme to date at 3,051 units. It may be dated now, but it certainly made an impact
View Screenshots

Highlighter Pro Plugin

Highlighting: Highlighter Pro Plugin

Commenting: Highlighter Pro Plugin

Top Highlighted Sections: Highlighter Pro Plugin

A WordPress plugin for highlighting and annotating text within articles, inspired by Medium.com.
The Challenge
Leverage the Rangy.js library to allow users to create persistent inline highlights and comments, which are private to the individual user, or publicly visible.
The Result
After months of development, we published a uniquely interactive plugin on CodeCanyon. We're proud of how it boosts user engagement through a meta layer of interactivity.
The Hardest Part

Building a layer “above” the page content so users could highlight text in a meta fashion.

Figuring out how to store the data inside of the WordPress post. If we stored the highlighted text inside of the post content, then technically that means users are actually modifying your post content by using the plugin. That is a scary concept, and presented a lot of security issues we had to think through.

Where Is It Now?
No longer available on CodeCanyon, but we released it for free on GitHub for anyone who wants to experiment.
Download On Github

More Of Our Themes

Here are the marketing images for some of our other high-performing ThemeForest themes—a snapshot of our design evolution over the years. Consider it a time capsule!

Implicit: July 2014, 530 sales
Implicit Theme

Flavor: May 2013, 1775 sales
Flavor Theme

Explicit: Feb 2014, 2228 sales
Explicit Theme

SwagMag: Feb 2012, 2926 sales
SwagMag Theme

Fun Fact: Our very first theme, Caulk, debuted back in December 2009.

*The theme resale market moves fast, and even well-maintained themes can have a short shelf life. A design that looked fresh in 2010 might not resonate in 2025. That doesn't mean the theme is broken or subpar—just that web design trends evolve at lightning speed. We're still immensely proud of each piece, and our sales figures speak for themselves.

Coding